Will Apple’s ‘Next Big Thing’ Ignite Its Next Big Rally?

So, let’s get this straight. First we had virtual reality. Then came augmented reality. Of course, everyone is now talking about artificial intelligence. And today we welcome (back) to the party mixed reality. How do we really know what reality is “real” and what isn’t? Data. Let’s see what it says about Apple (AAPL), the company that just made this grand foray into mixed reality.