The “Oprah Effect” Smacks One Stock and Boosts Another
Like everyone else, I am well acquainted with Oprah Winfrey and her empire of talk shows, magazines, satellite radio, book clubs, movies, a production studio, and who knows what else. She’s so influential that she has an effect named after her: the Oprah Effect. All we need is her first name. The Oprah Effect typically refers to her power to catapult sales into the stratosphere of a book, a business, or anything else she endorses. We recently saw the Oprah Effect in the stock market. One stock took a beating. Another shot higher.
