3 Rules You Need to Know Before Earnings Season Starts Tomorrow

The big day is finally here. It’s an event my fellow stock nerds and I get excited about four times each year. It’s earnings season time once again! And some of the biggest banks, like JPMorgan Chase (JPM), Citigroup (C), and Wells Fargo (WF), crank things up beginning tomorrow. Not excited? That’s okay. I understand. I don’t expect earnings “watch parties” to be high on most people’s list of fun things to do, though my calendar is full of them. But it can’t be ignored. Quarterly earnings give us the most information we ever get about a company’s business.